How to Leverage Public Figures for your Marketing

I’ve always struggled with marketing (and sometimes still do), but here’s what I’ve learned along the way—and it might just help you succeed too. Let’s break it down:

🔥 Marc Lou: The Unconventional Marketer
Marc Lou is a business owner who started many companies that earned him well over the $10k per month figure range. But when looking at some of his old content, it’s quite clever how he marketed his product.

• Reputable Figures in “Fake-Style” Videos

  • Imagine this: He ropes in a famous podcaster—think Joe Rogan—to “appear” in a YouTube skit promoting his product. You can check the video here…

    

    Marc Lou - https://www.youtube.com/watch?v=scg4b2scHPU

    The video is skillfully edited to make it more funny but here are a few reasons as to..

  • Why it works:

    • Invoking Emotion: No matter the emotion every ad you make about your product must invoke a emotion that will help you increase your conversions.

    • Viral Potential: Funny or relatable content is naturally sharable.

    • Using a famous figure: Adding a public figure helps in terms of the algorithm for your content to spread out more

🚀 The Real Deal Isn’t Just the Video
You can’t just hit “upload” and expect a flood of views. There are other essential elements to consider:

1. YouTube Keyword Research:

   • Nail down the right keywords (more on that next time!).

2. Forum Engagement:

   • Share your content where your target audience is already hanging out.

3. Social Media Strategy:

   • Marc didn’t stop at YouTube. He uploaded his video on Twitter—and you can do the same on Instagram, TikTok, and Threads.

   • Pro Tip for Beginners: TikTok’s rapid feedback loop can quickly tell you how your content is performing.

🧠 The Bottom Line
Marketing isn’t about magic—it’s about smart strategies and consistent effort. Here’s the takeaway:

TLDR For the non readers

• Make fake video skits with Reputable Figures/movie scenes: Use famous scenes as leverage for your marketing efforts or public figures to use to gain advantage on YouTube seo.

• Create Sharable Content: make funny content, invoking emotions on your videos help increase its sharing potential.

• Add your content to all platforms: Add your content to all platforms: you’ve already made a video for YouTube, so why not upload it to every platform that offers it! This increases the chances of you going viral.