How I’m Using Referrals to MASSIVELY Grow My Customer List

Author

Luis Pereira
May 01, 2025

In partnership with

Ever wonder how a small startup called MorningBrew? grew to one of the largest newsletters ever? ☕✨ Spoiler: it wasn’t just VC dollars. They drove growth with community, smart incentives, and a solid content funnel—tactics you can borrow for your own venture. Let’s break it down.

They began with almost no budget, passing out flyers on campus.

Fast-forward: thousands of subscribers and a referral machine that transformed readers into growth partners. If they can do it, so can you!

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1. Incentives That Inspire Sharing

MorningBrew didn’t just ask “please share.” They created a tiered reward system:

  • Level 1 (5 referrals): Brew swag (stickers, mugs)

  • Level 2 (15 referrals): Early access to special content or events

  • Level 3 (30+ referrals): VIP shout-out or exclusive meet-up invite

Why it works:

  • 🏆 Gamification taps friendly competition

  • 🎉 Tangible rewards feel valuable

  • 📣 Every referrer becomes an enthusiastic advocate

2. Build Trust with Free Value

Cold selling doesn’t cut it. MorningBrew earned goodwill by:

  1. Delivering daily business insights—no paywall.

  2. Asking, “What do founders need?” and then answering.

  3. Joining Reddit AMAs, Twitter threads, and campus chats to engage.

Your takeaway: Offer help first, then introduce your product.

Even I personally noticed. the more casual and sincere I was, the more people got interested in my product/services.

BoltConvert Beta: A Real-World Example

I’m using the same playbook for BoltConvert (Chat widget to increase Conversions with quizzes):

  1. Acquire: Free for the first 10 sign-ups - this is what gets people curious to try

  2. Engage: Private Slack channel for feedback - this helps increasingly to build trust with your community

  3. Refer: In your product give an incentive to refer, potentially the more referrals they give you. the bigger discount they can get - Take a look at Shadow PC gaming, they have a similar structure.

PS if you want to try out this tool for free, send an email at [email protected]

🎯 Key Takeaways

  • Smart incentives: Tiered rewards drive sharing.

  • Value first: Build trust before selling.

  • Funnel focus: Acquire, engage, Refer—own each stage.

  • Continuous feedback: Use early adopters to refine your offer.

Well that is all for this week, let me know on your results with these strategies!