How a $99 SaaS Product Hit $10K MRR Using LinkedIn DMs

Author

Luis Pereira
May 24, 2025

Let’s face it—when most people think of growing a SaaS product, they picture PPC ads, slick landing pages, or influencer shoutouts.

But sometimes, boring old DMs get the job done better than any funnel.

Here’s the breakdown of how one bootstrapped founder took a $99/month tool from zero to $10K MRR—without a single paid ad.

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🔍 The Product

The product was a simple scheduling automation tool for B2B sales teams—think Calendly meets CRM sync, with a few unique features.

Target audience?
→ Sales managers at small agencies and B2B service providers.

Price point?
→ $99/month. No free tier.

🧠 The Strategy

1. Profile Optimization:
The founder’s LinkedIn profile didn’t scream “founder.”
Instead, it was framed as a solution provider for a specific pain point:

“Helping B2B sales teams automate their scheduling and close faster.”

Banner, headline, and about section were all designed to signal value fast.

2. Laser-Targeted Prospecting:
They didn’t blast messages to 1,000 random connections.
Instead, they:

  • Used Sales Navigator to filter for sales leaders at companies with 2–50 employees.

  • Sent no more than 25 connection requests per day with a short, friendly note.

  • Accepted rate: ~35%

Its even better if you can personalize the message a bit!

3. Non-Pitchy DM Framework:

The magic was in the first 3 messages.

Message 1 (connection):
“Hey [Name], I saw you’re running a B2B sales team. Always looking to learn from others in the space—mind if we connect?”

Message 2 (1 day later):
“Quick question—do your reps ever deal with no-shows or scheduling bottlenecks?”

Message 3 (on reply):
“I built a tool that fixes that exact thing. Happy to let you test it if you're curious—no pressure at all.”

💡 Key insight: The goal wasn’t to pitch—it was to start a conversation, quite often we overlook that marketing is all about rapport and building a relationship with your customer.

But lets get over to the results…

📊 Results

  • 1,000 connections sent

  • 370 accepted

  • 110 conversations started

  • 28 trial signups

  • 18 converted to paid @ $99/month

  • Over time, the process scaled with a VA and automation tool (like Clay or PhantomBuster).

After 3 months of grinding manually, the founder had:

👉 ~100 paying users
👉 $10K+ in monthly recurring revenue
👉 Zero spend on ads

🧠 Key Takeaways

✅ Manual > Scalable (at first): You don’t need scale, you need precision
✅ Conversations > Cold pitches: People buy from people, not pitch decks
✅ LinkedIn isn’t dead—your approach might be

If you’re a SaaS founder or service provider looking for your first 10–100 customers, don’t sleep on LinkedIn.

Sometimes, all it takes is one good message.

Until next time!